When you’re setting up your small business, you’re naturally concerned about getting your name out there to make sure your brand succeeds. An integral part of that brand is what you call yourself, and what designs or logos accompany your company’s name.
To that end, small business owners need to be sure to protect their trademarks and copyrights as they try to get their endeavor off the ground by marketing and advertising their product or service.
Trademarks protect words, names, symbols, sounds, or colors that distinguish goods and services from those manufactured or sold by others and to indicate the source of the goods. You don’t necessarily have to register your trademark with the U.S. Patent and Trademark Office (USPTO), but you can benefit from it. U.S. trademarks can last forever, as long as the trademark is used in commerce and defended against infringement.