How to Validate Your New Business Idea

At Arzo Enterprises, we deal with many clients who hire us to build a website for their business idea–based solely on their gut feeling that idea will be successful. They skip the step of figuring out first if they’re solving a real problem in the world.

Big mistake.

Before investing any time and money in a business, you need to validate your idea. Here are some ideas to help you:

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Top 5 Most Common Networking Mistakes

Everyone tries to network, but few people do it well, often making the same basic mistakes.

Here’s what not to do when you’re trying to expand or leverage your network:

1. Try to take before you give. The goal of networking is to connect with people who can help you make a sale, get a referral, establish a contact, etc. When we network, we want something.

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When You Need a Trademark or Copyright

When you’re setting up your small business, you’re naturally concerned about getting your name out there to make sure your brand succeeds. An integral part of that brand is what you call yourself, and what designs or logos accompany your company’s name.

To that end, small business owners need to be sure to protect their trademarks and copyrights as they try to get their endeavor off the ground by marketing and advertising their product or service.

Trademarks protect words, names, symbols, sounds, or colors that distinguish goods and services from those manufactured or sold by others and to indicate the source of the goods. You don’t necessarily have to register your trademark with the U.S. Patent and Trademark Office (USPTO), but you can benefit from it. U.S. trademarks can last forever, as long as the trademark is used in commerce and defended against infringement.

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Should Your Business form an LLC?

Accountants and attorneys love limited liability companies. But do limited liability companies–LLCs for short–really make sense for small business owners. Probably. And for two almost unknown reasons.

The Big Legal Benefit of an LLC: Limited Liability…

The big legal benefit of an LLC is that limited liability companies provide all the same liability protection as a corporation–but with much less red tape. A regular corporation, for example, requires regular stockholders meetings, a board of directors, regular board meetings, and of course records of all these activities and bodies. But a limited liability company doesn’t.

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