Launching A New Brand In This Economy

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So you’ve decided to break-out an try something new? Well a small business or start-up company can be a great investment if you make cautions and smart decisions, especially in this economy. Here are a things to keep in mind as you’re in the planning stages:

  1. Address the number one reason for failure head-onEvaluate the competition. See how well or not so well their doing. Make a plan to be better than them. And if you fail, have a plan B and a plan C.
  2. Focus on new customer acquisitionNew customers is what gets you paid. Period. Direct your marketing attempts on capturing the attention of your new potential customers. Once they’re captured, if you’re product is good, they’ll keep coming back for more.
  3. Think FasterIn order to survive and succeed, you need your passion to drive your thinking. Bring new and controversial styles to the table. Don’t be afraid to be the first one to come up with the next big thing.
  4. Don’t be fooled by hypeFad’s come and go, but remember, the crazy ones never stick around. The classics are classics for a reason. While you need to stay ahead of the game, don’t get so far ahead that no one can see you.
  5. Prepare Yourself: Your Launch Never Ends.You’ll always be revising and reinventing your brand. Be prepared to constantly be marking and reaching new heights. If the passion is there, you’ll be successful at catching your dreams.

Does Your Logo Represent Your Brand?

Popular Logos

Your logo is how people remember you. Can you think of the logo for Google? How about Facebook? Nike? Logos strike a certain thought in consumer’s minds and you want to make sure that your logo is effective enough to stay in their minds. Here are a few tips that will help guide you through the logo making process.

A good logo takes thought and creativity. Before you start, take the time to do a bit of research and work on your branding to ensure that you’re creating the best representation of your boutique.

K.I.S.S It

You’ve heard of this “K.I.S.S It,” it means keep it simple, stupid. Albeit a silly phrase, it contains a key principal to logo design. Simplicity.

Time Will Tell

Stay away from logos that are trendy or “in” the moment. If you expect your business to be timeless, create a logo that reflects that idea.

Will You Remember Me?

Right next to keeping it simple is keeping it memorable. People should able to see your logo and instantly know where it’s from. For example, if you saw a golden “M” on a red background, what would you think. Hint: The answer is McDonalds.

All in all, take your logo design very seriously. Hire someone else to help you conceptualize the design. Take a look around your industry and follow examples of what works and what doesn’t. You’re well on your way to creating an outstandingly unforgettable logo.

Arzo Enterprises