Food trucks are popping up everywhere. From New York to Los Angeles, the number, variety and quality of food trucks are on the rise. Before you consider quitting your job and hitting the open road in your gourmet mobile machine, check out these tips for getting a food truck business started.
Create An Identity
Food trucks typically do not have more than 8-10 regular menu items which means consumers typically look for a truck that specializes in a specific cuisine. You have to find a need, something a specific group of people want, but can’t get at the big chain restaurants or other local food trucks; and fill it.
Write A Business Plan
Even if you’re not planning to start selling food from your truck online, consider that the internet can still play a valuable role in your mobile food company. Food trucks figured out that between Twitter, Foursquare, and Yelp, they have the ultimate arsenal to stimulate traffic quickly.
Analyze Your Market
The mobility of food trucks works in their favor as the scarcity principle is built into their business model. The principle says that when things are scarce—or when we think they will become scarce—we want them more. Use this to your advantage.
The logistics of operating out of a food truck limit the number of menu items that can be served. Make sure those few items are fantastic tasting, manageable to make, and streamlined to serve. Successful entrepreneurship requires creativity, energy, and a drive to keep going even when you think you’ll fail.
Don’t be afraid to consult with other food truck owners, small business owners, and mentors who can guide you through learning the in’s and out’s of a new business venture! Here at Arzo Enterprises, we specialize in making your dreams a reality through strategic, creative, and process driven consulting.