Starting A Food Truck Business

Food trucks are popping up everywhere. From New York to Los Angeles, the number, variety and quality of food trucks are on the rise. Before you consider quitting your job and hitting the open road in your gourmet mobile machine, check out these tips for getting a food truck business started.

Create An Identity
Food trucks typically do not have more than 8-10 regular menu items which means consumers typically look for a truck that specializes in a specific cuisine. You have to find a need, something a specific group of people want, but can’t get at the big chain restaurants or other local food trucks; and fill it.

Write A Business Plan
Even if you’re not planning to start selling food from your truck online, consider that the internet can still play a valuable role in your mobile food company. Food trucks figured out that between Twitter, Foursquare, and Yelp, they have the ultimate arsenal to stimulate traffic quickly.

Analyze Your Market
The mobility of food trucks works in their favor as the scarcity principle is built into their business model. The principle says that when things are scarce—or when we think they will become scarce—we want them more. Use this to your advantage.

Be Consistent!
The logistics of operating out of a food truck limit the number of menu items that can be served. Make sure those few items are fantastic tasting, manageable to make, and streamlined to serve. Successful entrepreneurship requires creativity, energy, and a drive to keep going even when you think you’ll fail.

Don’t be afraid to consult with other food truck owners, small business owners, and mentors who can guide you through learning the in’s and out’s of a new business venture! Here at Arzo Enterprises, we specialize in making your dreams a reality through strategic, creative, and process driven consulting.

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4 Startup Tips For New Female Business Entrepreneurs

According to the Center for Women’s Business Research, women now run 40 percent of the nation’s privately held businesses. Being your own boss can provide flexibility that women look for to balance home life and work life. You can dig deeper into your passions, and it’s one of the best opportunities for professional success. Here are four tips to get you on the right foot into your new, promising career.

1. Build your network before you build your business. If you have an entrepreneurial mindset, don’t wait until you submit a resignation letter to start working on your business. You never know who could help you in the future.

2. Make a plan. Develop a sustainable business plan that fleshes out every detail of your company with real financial projections based on market research. Casting a clear vision on what you want to achieve will give you tangible goals to begin pursuing and provide a road map for turning your desire into a reality.

3. Thicken your skin. When starting your own business, it gets pretty personal pretty fast. The job isn’t easy, and you’ll need a thick skin and an all-star work ethic to ride it out. Professional fortitude can also combat subtle gender biases that could stand in your way.

4. Pinch pennies. You’ll have to fight to keep your new business on a shoestring budget and seek new ways to build revenue and grow your business for the long term. Don’t wait to crunch the numbers, either. You don’t want to be thousands of dollars in the red before you learn you need outside funding.

As a small business branding, consulting, and marketing firm, Arzo Enterprises strives to provide answers to all your first time questions. Contact us anytime via our Contact Page if you need any further information.

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5 Easy Ways to Get More Retweets


One of the fastest way to gain Twitter notoriety is by having other users retweet you. But is there a science to getting retweeted more often? Absolutely. Here are five simple ways you can increase the likelihood of your followers clicking that sacred retweet button.

Quote vs. Retweet

What sorts of things do you like to retweet? I’ll bet you retweet relevant tweets, those with something uplifting, comedic, or insightful to their content.

So instead of simply retweeting those messages, why not use the “Quote” function on a mobile application? This allows you to not only add your own two cents, but gives your followers the opportunity to share your newly created tweet. After all, if you thought the original message was good enough to share, so too may your followers.

Quote vs. Reply

See a tweet worthy of a reply? Don’t. Use the quote function on a mobile application. You may need to edit the original tweet for length, but it gives both your followers and the original user a chance to retweet your quote. Plus it allows you to make an interesting tweet that much more interesting.

Time of Day

It’s easy enough to tweet something when it pops into your head, but why not make a mental or physical note? Better yet, use a mobile application to save your tweet to your drafts. Studies show that retweets occur most often in the late afternoon, Eastern Standard Time. Tweet your best material when it is most likely to be seen.

Quotable Quotables

Twitter users love quotations from famous people. We all know that. Quote a famous person and tag his or her Twitter handle within.

Keep It Simple

I tweeted an 89-character short, quotable, comedic tweet several days ago. It got dozens of favorites and retweets almost instantly. Why? Because it was short and sweet. My followers scrolling through their Twitter feed could read, acknowledge and appreciate the message in a matter of seconds. Anything that requires deep analysis or deciphering of links, pictures, hashtags, etc. is far more likely to be passed over.

Make sure to follow us on Twitter:

5 Websites That Will Make You Smarter!

Admit it… you probably spend way more time scrolling to Facebook and Twitter than you care to admit, looking at updates from people you don’t even care about. Give your brain a little break and check out these five websites that could actually increase your IQ a bit as you waste time.

Duolingo: Have you ever wanted to learn a new language? Well, now you have your chance. It’s basically a college level language learning site but it’s free! You can’t beat free!

Instructables: Increase your practical life skills with this interesting website. From learning how to plant the perfect garden to cooking a creme bruleé, this website features fun videos with simple instructions that anyone could understand.

TED-Ed: Started to spark the curiosity of learners around the world, this world-wide known initiative allows you to customize your own lessons while viewing expert advice from screenwriters, animators, and educators from across the globe.

FreeRice: Expand your vocabulary while feeding the hungry. You just have to check this one out!

Factsie: Learning facts about horned lizards is definitely more interesting than scrolling through Facebook. At the very least, you learn a bit more about the world around you!


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