Buyers today are more empowered. Information is abundantly, overwhelmingly available, and buyers are using that easy access to tune out unwanted marketing messages while simultaneously seizing control of their buying processes. Does this mean the power of email marketing is dead?
With short attention spans and intelligent buying and browsing habits, digitally-savvy consumers want personalized, relevant communications. For success with email marketing, the focus must be on sharing value and serving your audience versus manipulating them to click, share and opt-in!
Email Matters More Today Than Ever Before!
Email is still the quickest and most direct way to reach customers with critical information. If you want to connect with them, you have to work hard to engage them. Basically, you need to send your customers the following:
- More Trusted Emails
- More Relevant Emails
- More Conversational Emails
- More Coordinated with other channels like Social Media
- More Strategic Email
Email marketing has gotten harder, there’s no question about that. Here are a few tips to jump start you:
- Have a Strong Subject Line
- Create an Eye Catching Design
- Keep it Short
Still need help launching your email marketing campaign? The Arzo Enterprises team is here to help make your good business a great one! Contact us today at 855-202-6222.