Who’s On Your Small Business Team?

It’s not always easy being the boss, but if you have a team of employees around you who are motivated to work to their full potential, you are in a great position to achieve success. Here are our tips to remember when looking to make the most of your workforce:

Hire the Right People

Don’t rush into employing people just to fill a role. It’s important in a small business that the employees fit with the company and with each other.

Build a Relationship with Your Employees

From the day you hire an employee, you are responsible for getting to know them, their needs and their career goals. Building this relationship will encourage loyalty and motivation to help building your company with you.

Create a Positive Atmosphere

Your employees look to you for leadership. Being passionate and excited about your business is contagious. By cultivating this positive atmosphere amongst your employees, you will reap the rewards of a motivated and dedicated workforce.

Be the Boss Your Employees Need You to Be

It is important that as the leader of your business you take responsibility for your employees, think proactively about your business and motivate them with the vision you have for success, no matter the challenges your face.

Arzo Enterprises is a business built to help small businesses like yourself. We can guide you in selecting employees. Consider us one of your team!

Why Is Social Media Important for Small Businesses?

If you’re one of the few small businesses that are not yet plugged into social media, you may be wondering what all the fuss is about. Do you really need to use it, or can you just get by with an optimized website and an e-newsletter? The short answer is yes, you need social media – at least you do if you want to reach customers and stay competitive. Here are just a few reasons why social media is so important for small businesses.

Your customers are already using it.

Did you know that Americans spend nearly a quarter of their online time on social networks and blogs. This means that chances are much of your target market is already using social media. If you want to reach clients and prospects, you need to be where they are – by using social media you’ll increase the odds that your marketing message will get through to a significant number of them.

It will give you a competitive advantage.

Even though you may not be using social media, your competitors probably are. If that’s the case, you’ll want to add it to your marketing strategy ASAP, or risk falling behind. And if your competitors haven’t yet ventured into social media, rejoice – you can get a leg up on them by taking advantage of this marketing channel before they do.

It will help you connect with your clients and prospects.

Most marketing channels are one-way in nature – a business sends out its marketing message, and the consumer receives it. With social media, you can actually have a conversation. Social media helps to create a community of fans and followers that see you as more than just a business entity. They’ll view you as someone they trust, and people buy from those they trust.

Social media isn’t just for the big boys – it’s a valuable marketing tool for small businesses, as well. It’s here to stay – at least for the foreseeable future – so take the leap and reap the many rewards it offers.

Common Web Design Mistakes Small Business Make

As a small business, your website is a vital piece of your marketing and branding efforts. Whether it needs a complete overhaul or just a little tidying up, your site can probably benefit from a thorough going-over. Here are a few suggestions of things to avoid when considering a new website:

No Call To Action: With a main call to action, customers won’t know why they are visiting the website or what your company has to offer.

Poor SEO: Discoverable is important, helping potential clients find your company.

No Mobile Optimization: Most people today look at websites on their mobile devices. Without the technology to engage this group, small businesses are missing out on key customers.

No Social Media Links: By allowing your customers to share their experience with your brand via social channels, you’re enabling information about your business to reach people you might not have otherwise targeted.

No Designated IT Person: Without designated IT help, small business risk security breaches or costly mistakes. By going tot he professionals, IT help is included with your website.

Give your clients and customers the tools they need to interact with your business and ensure you don’t make these same website mistakes. Check out the Arzo Enterprises services page to see how we can help to you success. Focus and what matters, and leave the website to the professionals!

Is Your Website Mobile Friendly?

Just because your website can be viewed on a mobile device doesn’t make it mobile-friendly. We are in the age of the mobile device! As a business owner, it can be difficult to alter your website based on new trends in web design. To aid in the transition to the mobile landscape, here are a few helpful hints for how you can optimize your site:

Think with your thumb (or index finger). Desktop computers allow users to easily handle designs where precise clicking is required, but since mobile devices use finger and thumb tapping, users need larger buttons that are less exact.

Stay Practical – Most mobile users aren’t looking to dilly-dally. They are looking for information and they want it fast! Keep things simple, crisp, and to the point.

Choose the right font. While you should try to avoid using serif fonts unless they’re very sharp and easy to read, mobiles have advanced enough that you can be more creative with type and you can now embed fonts on a mobile site.

Always optimize and test for efficiency. Test, test, and test again! It is important to test across a cross-section of devices, however, and you should aim to make this an iterative, ongoing process.

Arzo Enterprises