It’s not always easy being the boss, but if you have a team of employees around you who are motivated to work to their full potential, you are in a great position to achieve success. Here are our tips to remember when looking to make the most of your workforce:
Hire the Right People
Don’t rush into employing people just to fill a role. It’s important in a small business that the employees fit with the company and with each other.
If you’re one of the few small businesses that are not yet plugged into social media, you may be wondering what all the fuss is about. Do you really need to use it, or can you just get by with an optimized website and an e-newsletter? The short answer is yes, you need social media – at least you do if you want to reach customers and stay competitive. Here are just a few reasons why social media is so important for small businesses.
Your customers are already using it.
Did you know that Americans spend nearly a quarter of their online time on social networks and blogs. This means that chances are much of your target market is already using social media. If you want to reach clients and prospects, you need to be where they are – by using social media you’ll increase the odds that your marketing message will get through to a significant number of them.
As a small business, your website is a vital piece of your marketing and branding efforts. Whether it needs a complete overhaul or just a little tidying up, your site can probably benefit from a thorough going-over. Here are a few suggestions of things to avoid when considering a new website:
No Call To Action: With a main call to action, customers won’t know why they are visiting the website or what your company has to offer.
Poor SEO: Discoverable is important, helping potential clients find your company.
Just because your website can be viewed on a mobile device doesn’t make it mobile-friendly. We are in the age of the mobile device! As a business owner, it can be difficult to alter your website based on new trends in web design. To aid in the transition to the mobile landscape, here are a few helpful hints for how you can optimize your site:
Think with your thumb (or index finger). Desktop computers allow users to easily handle designs where precise clicking is required, but since mobile devices use finger and thumb tapping, users need larger buttons that are less exact.
Stay Practical – Most mobile users aren’t looking to dilly-dally. They are looking for information and they want it fast! Keep things simple, crisp, and to the point.