This is the juiciest of stories: Apple will have a vehicle on the market by 2019. It’s great for analysts and writers, because half the time nobody knows what Apple really is up to; there’s little penalty to reputation for predicting incorrectly. Everybody else is usually wrong, too. It’s great for Apple fanboys because it gives them something to talk about and predict, or dispute. It’s great for car buyers because Apple will probably do something great, and different.
Here’s what we believe: Apple will produce a car, an EV and perhaps a plug-in hybrid. 2019 may be when Apple signs on off on the car, but not when the car ships. It will have autonomous-driving features as good or better than other cars, but it won’t be truly self-driving. It will have unique aspects. Apple will either muscle the 50 states to allow direct sales or work with a thoroughly vetted new dealer network, like Lexus’s, only better.| | | Next → |