Your logo is how people remember you. Can you think of the logo for Google? How about Facebook? Nike? Logos strike a certain thought in consumer’s minds and you want to make sure that your logo is effective enough to stay in their minds. Here are a few tips that will help guide you through the logo making process.

A good logo takes thought and creativity. Before you start, take the time to do a bit of research and work on your branding to ensure that you’re creating the best representation of your boutique.

K.I.S.S It

You’ve heard of this “K.I.S.S It,” it means keep it simple, stupid. Albeit a silly phrase, it contains a key principal to logo design. Simplicity.

Time Will Tell

Stay away from logos that are trendy or “in” the moment. If you expect your business to be timeless, create a logo that reflects that idea.

Will You Remember Me?

Right next to keeping it simple is keeping it memorable. People should able to see your logo and instantly know where it’s from. For example, if you saw a golden “M” on a red background, what would you think. Hint: The answer is McDonalds.

All in all, take your logo design very seriously. Hire someone else to help you conceptualize the design. Take a look around your industry and follow examples of what works and what doesn’t. You’re well on your way to creating an outstandingly unforgettable logo.