In a nutshell, Etsy is the online marketplace for handmade goods and artisan products. Business owners on Etsy sold a cumulative 38 million dollars in products in June 2011, and the site continues to grow by leaps and bounds. Intrigued yet? Here are a few other benefits for small business boutique owners debating whether to create an Etsy account:

Easy Setup

Setting up your own shop on Etsy.com is easy, from creating an account, to adding products, to calculating shipping costs. While the set up is easy, they also offer tons of features to make your shop unique like customizable store policies and coupon codes.

Push Traffic To The Store

Whether you have a physical store location or an online virtual shop, Etsy will hand off some of that traffic. Etsy has it’s own system for shoppers to find your items and they provide step-by-step guidance on how your shop can benefit the most from the 25+ million monthly visitors.

Support System

From the forum to the live chat support, Etsy gives you a community of people just like you to bounce ideas off of and make valuable connections with. They also have teams you can join, live chats with the support team, and support email to keep your business running smoothly.

Cross Promotion

Etsy is a great support to your main website as it allows you to gain exposure and new audiences. You can use it to text new retail products or sell wholesale items only. With all of these options, and more, you can easily cross-promote your own website and Etsy shop.

The Etsy community spans the globe with buyers and sellers coming from more than 150 countries. Etsy sellers number in the hundreds of thousands. If you need help reaching those ready and willing buyers, contact Arzo Enterprises today so that we can help you reach your potential.