A good first impression is priceless in the world of business. It can be the determining factor if a person remembers you after the last meetup you attended or if you will be forgotten. It should be inviting and informative. When properly planned, a business card can effectively relay the most vital information about who you are, what you do and how you can help the person you’re handing it to with their needs.

• Keep your contact information up to date. Handing someone a business card and then having to cross out a email address makes you look unprofessional and not well prepared.
• Keep things simple. Fonts aren’t the only thing that you should focus on. Use your brand colors wisely. This process can be even easier if your business has brand guidelines that it can follow.
• Keep fonts simple and consistent throughout your design.
• Use both sides of your business cards. Printing on only one side is a huge waste of real estate.
• Make sure the business card conveys what type of business you are. A tag line or short list of services/products can help ensure there’s a follow up call when someone is reevaluating their follow up efforts.